Media

Media Notes

Daily / Friday, April 16, 2021
In St. Louis, Dan Caesar notes ratings for the 38 Blues games shown to date on Bally/FS Midwest this season are "slightly better than what the channel generated for its 61-game schedule last season," when the team was the defending Stanley Cup champion. Nielsen reports that 4.5% of homes in the...

Amazon's surge into live sports far from over

Daily / Friday, April 16, 2021
With "endless pockets and more than 200 million Amazon Prime subscribers, Amazon is shopping in the Tiffany aisle of world sports," according to Andrew Marchand of the N.Y. POST. Last month, it "became official that Amazon will be the home of 'Thursday Night Football,' beginning in either the...

SBJ Unpacks: "MLB Game of the Week" exemplifies YouTube sports strategy

Daily / Friday, April 16, 2021
This MLB season marks the third for the "Game of the Week Live on YouTube," and on the "SBJ Unpacks" podcast, YouTube Dir and Head of News & Sports Partnerships Tim Katz joined SBJ's Andrew Levin to explain why the relationship exemplifies the video platform’s strategic vision...

Audience Analysis: Martinsville delay not bad news for FS1

Daily / Thursday, April 15, 2021
While the NASCAR Cup Series race had to deal with a rainout on Saturday night, the move to Sunday afternoon was a boon for FS1. The race from Martinsville averaged 2.3 million viewers up against the Masters from 4:00-8:15pm ET, marking the cable network's most-watched telecast since Game 6...

NBCU to push Olympic athlete profiles across platforms in lead-up to Tokyo

Daily / Thursday, April 15, 2021
NBCUniversal will "tell various Olympic stories before athletes take part in new ones," with coverage during NBC’s “Today” and "interviews with Olympic athletes on programs ranging from 'NBC Nightly News: Kids Edition' to 'Watch What Happens Live,' Kelly Clarkson’s syndicated daytime program and 'The Tonight Show,'" according...

PlayersTV reaches content partnership with Alumni Pros Global Sports

Daily / Thursday, April 15, 2021
Athlete-owned media platform PlayersTV has formed a content partnership with Alumni Pros Global Sports, a company specializing in helping athletes monetize their name, image and likeness. Financial terms were not disclosed. Under the agreement, APGS will create and produce original content for PlayersTV and its social media...

Charlotte FC signs trio of TV deals ahead of '22 debut season

Daily / Thursday, April 15, 2021
Charlotte FC has signed with "three Cox Media Group-owned stations as its local TV partners" for the club's debut season in '22, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. ABC affiliate WSOC-TV, independent WAXN-TV and Spanish-language channel Telemundo Charlotte "will have rights to all regional regular-season matches."...

Serena Williams lands TV deal with Amazon to produce biographical docuseries

Daily / Wednesday, April 14, 2021
Serena Williams has "signed a first-look TV deal with Amazon, which includes a docuseries about her personal and professional life," according to Joe Otterson of VARIETY. Under the deal, the tennis star "will develop both scripted and unscripted projects at Amazon, starting with the untitled docuseries." That...

Sources: DraftKings hires chief media officer with acquisitions in mind

Daily / Tuesday, April 13, 2021
DraftKings hired former Verizon Senior VP/Corporate Strategy & Chief Business Officer Brian Angiolet as the company’s "first-ever chief media officer," and he will "lead a team responsible for evaluating potential media acquisitions and content efforts," according to sources cited by Sara Fischer of AXIOS. The team will "help vet...

Masters final round has lowest springtime audience on CBS since '93

Daily / Tuesday, April 13, 2021
CBS averaged 9.45 million viewers for the final round of the Masters, which marks the lowest figure for the Sunday at Augusta National in the spring since '93 (9.41 million for Bernhard Langer’s second Masters win). Hideki Matsuyama this year won by one stroke over Masters rookie...